I’m Anand Shankar —

A Sales Presentation Coach for those coaches, consultants and service providers who love helping but hate selling.

If you are ready to sell authentically… without being fake, salesy or pushy, then you are at the right place.

If you’ve ever felt like traditional selling just doesn’t feel “right” for you...

If you've ever said:

“Selling feels salesy and pushy”
“I wish I could sell without feeling fake …”

“I’m good at helping people, but freeze when I have to ask for money…”

Then I want you to know —

You’re not alone. And you’re not broken.

You just need a sales presentation system that works with your personality, not against it.

That’s why I’m here. And this is my story..

If you were with me back in 2005, just when I had moved overseas for my studies, you would have seen firsthand the struggle I went through.

I was on a student visa, which severely restricted my job options, so I ended up working for a direct sales company where I had to present products to strangers, face-to-face, with no base salary, no leads, no security.

I had to go from one site to another, one street to another, one door to another, trying to present and connect with people.

It was definitely not anyone’s dream job, but it was the only thing I could get on a restricted visa. So I started, and very soon, I realized presenting and selling wasn’t my strength.

Because every day, I was failing. Every single day!

I noticed others who started with me were delivering confident sales presentations and closing 4–6 customers a day within a week of training. Meanwhile, I was stuck with 1–2 customers, and most of those came because my Team Leader was kind enough to jump in to save my shaky presentations. When he wasn’t around, I’d come home with zero sales— it was soul crushing!

It’s like putting so much effort and hard work, over days, weeks and even months to prepare for that big sales webinar, and when the big day finally comes, guess what - zero sign-ups! Wasting all that time, money and effort!

But more than the lack of sales, it was the embarrassment after every failed sales presentation. In team meetings, when results were called out, I was always last on the dashboard. I dreaded those meetings, quietly hoping the MD would cancel them so I wouldn’t have to hide my face again. But it didn’t matter after a while because I was invisible to most people in that office. Respect? Completely out of the question! 

There was even a time when I was physically bullied by a colleague while working together at a site, and a senior team leader present there, did nothing about it. That day, I realized I was non-existent—nobody in their eyes. I felt so small that day.

But I learnt an important lesson the hard way - 

Our respect is directly to our results! In this instance - sales (aka income).

The worst part? I felt fake every time I tried to present. I was trying to “fit in,” mimicking the loud, charismatic top performers who were always laughing, charming, and great at small talk. They’d crack jokes, talk about movies, and ooze extroverted energy. I thought I had to be like them to deliver a sales presentation that connected and converted. But deep down, my inner voice screamed, “Stop faking—this isn’t you!”

Small talk drained me. Presenting felt like a performance I wasn’t cut out for. Asking for the sale? It felt wrong, like I was pushing people into something they didn’t want. I had this deep belief that asking for money was bad, and every presentation made me feel like I was letting people down. 

I started believing this selling and presenting thing just wasn’t for me. I tried leaving many times, but no other job clicked.

Sixteen weeks went by, and I was still stuck—last place, no progress.

One day, as part of a team rotation, I was paired with a different team leader—a quiet guy, let’s call him WC. Not flashy, not loud. Just calm, composed, and pleasant. He wasn’t like the flamboyant high rollers, and yet he was one of the top closers because of his authentic presenting style. Being a quiet guy myself— and a similar personality like him, I too wore glasses, was into sports, a bit on the serious side but polite and pleasant—I instantly resonated with him.

That day, I noticed how differently he presented. His style was unique: calm, confident, and straight to the point. I watched how he captured attention, built rapport with simple gestures and tone, and delivered sales presentations that felt natural. 

He didn’t chat about movies, sports, or geopolitics like the others. He knew his product, respected his prospects, asked the right questions, handled objections smoothly, and closed 6 sales effortlessly—his daily norm.

That day, for the first time, I felt a spark of hope. A small belief started taking shape.

A voice inside said, “Maybe, just maybe, I can present like this too.” If WC could captivate and convert with a calm, authentic style, so could I. I didn’t have to be loud, outgoing, or try to fake the charismatic extroverts. I didn’t have to talk about ten different things to connect.

I could be myself, introverted and still deliver power packed presentations that sell. It was such a relief to know I could be myself—no faking, no pretending.

That day planted a new seed, a new belief in my sales presentation potential. Over the next two weeks, I saw small improvements. I requested more rotations with WC, and under his mentorship, I learned how to hook an audience, use my voice effectively, and present and sell with confidence. I studied other introverted top performers, too, picking up their subtle presenting techniques. Slowly, I got better. I started closing 3–4 sales a day—100% better than my early days.

I’d worked with different personalities by now and learned what to do—and what to avoid. My sales presentations became sharper, more authentic, and my results soared. I was closing 5–6 customers a week, and the feeling was sensational.

First, the financial stability that came from consistent sales. What a sense of relief that was!

Second, the newfound confidence in my sales presentation skills.

Third, the recognition from my MD in meetings—my name was called out with the high rollers in weekly bulletins.

People started noticing me, asking for tips on sales presentations. My MD paired new hires with me, and other MDs requested I train their teams.

From being an invisible failure, barely making money, to becoming a consistent high performer, earning respect, and teaching others how to present—it was a radical shift.

My self-esteem skyrocketed. My body language, posture, and way of speaking changed. I wasn’t that shy, timid loser anymore.

During university holidays, I went all in. With my new found confidence, I set my eyes on a bigger target. That week, I worked extra hard and created a company record, far surpassing the top guys who would normally close 32-35 customers every week. 

A had a stellar start that week. On the final day, I was sitting 48 customers with two hours left, thinking I’d fall short of my target of 50. But the universe had my back. Working at an airport site, a late flight brought in a crowd, and I presented so authentically and powerfully that I closed my last two customers to hit 50. In the final hour, a husband-and-wife couple signed up together, taking me to 52. 

I’d gone from rock bottom to #1 sales presenter in the country for my campaign.

From invisible to influential.

From artificial to authentic presentations. 

I had found my persuasive voice.

I had finally found my natural presenting and selling style!

Ever since that day, I’ve never looked back. My journey continued as I was promoted to leadership positions.

I started training and coaching my team members, duplicated myself and made them really good at sales, won leadership awards for 3 consecutive years for duplicating myself, and also continued my good record in selling.

But most importantly, in that journey, I discovered myself. I discovered my strengths and I discovered my passion for training and coaching. I continued to get more experience in sales in different products, different industries etc. I also started tinkering with online businesses that introduced me to the world of Direct Response Advertising, Copywriting, Marketing Psychology. I started learning from some of the best in the world..

Fast forward to 2016, I decided to go full time into sales training and coaching and this led me deeper into the study of Sales, Persuasion & Conversions more in depth.

And over the last 10 years or so I have been fortunate enough to have trained sales teams for some global companies like Google, Singapore Airlines, INSEAD and some multi-billion dollar regional companies like Ninja Van and National Computer Systems (NCS Singapore).

And in the year 2024, I took the courage to take my passion for this selling and for my passion for training to larger audiences by launching this coaching business.

And now my mission is to help calm, caring, heart-centred coaches discover their natural presenting style so they can increase sales — achieve the financial success and respect they deserve, without feeling fake, pushy or salesy.

Because trust me — you don’t need to be loud to be persuasive.

All you need is clarity, calm, and conviction.

So that’s my story!